Just Eat Takeaway.com NV (LSE:JET, NASDAQ:GRUB) (JET) has exhibited significant strides in market share within the United Kingdom and Ireland (UK&I), a commendable feat in the face of ongoing economic challenges, according to Shore Capital’s assessment of the food delivery giant’s quarterly trading update.
Shore Capital’s analysis reveals that JET exceeded expectations by achieving an 11% growth in gross transaction value (GTV) in the UK&I, outpacing the industry’s mid-single-digit growth rate. The company’s pricing strategy further solidifies its competitive position in the region, with basket orders on Just Eat averaging approximately £1 cheaper than those on competing platforms.
This cost advantage plays a pivotal role in customer retention, particularly amidst concerns about the cost of living, as consumers gravitate towards more affordable options. Shore notes that JET’s strategic pricing not only helps maintain its existing customer base but also positions it favorably to attract new users seeking better value-for-money services amid economic pressures. 
Despite these positive indicators, market sentiment towards JET was tempered, with the stock experiencing a 4.7% decline to 1,138p amidst ongoing concerns about the cost of living, which continue to impact the food delivery sector. Nevertheless, Shore Capital maintains a positive investment outlook on JET, affirming a ‘buy’ rating and setting a ‘fair value’ for the stock at 2,100p.
