The New Credibility Currency
In 2025, digital presence has become every entrepreneur’s unspoken résumé.
While social media drives awareness, credibility now comes from something deeper: being seen on trusted media platforms.
Malaysian founders are quickly realising that appearing on established news sites helps position their businesses as authoritative and legitimate, both locally and abroad.
From Posts to Publications
For years, entrepreneurs relied on Facebook ads or influencer shout-outs to reach audiences.
But the tide is shifting. Instead of depending solely on paid visibility, business owners are publishing feature stories and thought-leadership pieces on international outlets such as Washington Morning, Asian Morning, The Economic World, Londoner Post, and National Insider.
These platforms offer long-term discoverability.
Unlike social posts that fade in a week, an indexed news article continues to appear on Google whenever someone searches the founder’s name or company.
Authority Through Storytelling
The most effective founders are not just promoting their products; they are telling their stories.
Articles that highlight why a business started, the obstacles faced, and lessons learned help humanise the brand.
Readers connect with authenticity more than promotion, and that emotional trust often converts into sales or partnerships later on.
Many Malaysian entrepreneurs now commission professional writers to shape these stories in a news-style tone, ensuring every article reads naturally while being subtly SEO-optimised for key search terms such as “Malaysian startup founder” or “business growth tips.”
Visibility Beyond Borders
Global coverage also opens unexpected doors.
A single feature on an international site can spark collaborations or media requests from other regions.
One Kuala Lumpur-based wellness brand, for instance, reported inquiries from Singapore and the Philippines within a week of its article going live.
With Malaysia’s growing ecosystem of small businesses, these international mentions provide an affordable yet powerful way to gain regional attention without massive ad budgets.
The Rise of Accessible PR
What used to cost thousands in PR retainers is now achievable for a fraction of the price.
Entrepreneurs can submit their own press releases or have professionals craft and publish them within days.
This accessibility levels the playing field and gives startups and independent founders the same credibility tools once reserved for big corporations.
Looking Ahead
As competition intensifies online, founders who invest in storytelling and earned media will stand out.
Being “Google-visible” on recognised outlets signals to customers, investors, and partners that a brand is serious and trustworthy.
For many Malaysian entrepreneurs, it is no longer a luxury but part of the growth strategy.
(Article prepared by Novique News, a platform dedicated to helping entrepreneurs and creators share their stories through credible online publications.)
Learn more at Washington Morning
Learn more at Economic World
Learn more at Londoner Post
Learn more at National Insider
Learn more at Asian Morning
