Linda Yaccarino, who took the helm of Elon Musk’s social media platform X (formerly Twitter) two years ago, has announced her departure as CEO. Her tenure was marked by efforts to revitalize the platform through strategic partnerships, advertising innovations, and product expansions.
Under Yaccarino’s leadership, X underwent significant changes including rebranding, new monetization models, and attempts to regain advertiser confidence amid a turbulent media landscape. Despite challenges, she was credited with steering the company through a critical transition phase.
Sources say Yaccarino is stepping down to pursue other opportunities, while Elon Musk and the board are expected to appoint a successor soon to continue evolving the platform in a highly competitive social media market.
The departure marks a pivotal moment for X as it seeks to balance growth ambitions with user engagement and regulatory scrutiny.
