Munich, August 2025 — Cultural curator Anna Stukkert and designer Noura Elmassaoudi have unveiled a striking couture dirndl under the IVY ROSE label, setting the stage for the upcoming fashion season in celebration of Oktoberfest 2025.
The exclusive creation, titled “Velvet & Allure,” is a seamless blend of Bavarian tradition and Mediterranean sophistication. With rich velvet textures, delicate floral embellishments, and a refined, structured silhouette, the design embodies bold femininity and timeless allure — crafted for women who embrace elegance with strength.
Captured through the lens of photographer Ewa Wiese, and brought to life with hair and makeup by Lilie Bade, the visual presentation showcases the dirndl’s dramatic presence. Styling, creative direction, and overall design were led by Noura Elmassaoudi, whose vision highlights individuality and artisanal detail.
The collection’s intimate launch was held at Noura’s private Munich atelier, where close friends and collaborators gathered for the exclusive reveal — a poetic introduction to the fashion narrative of Oktoberfest 2025.
This bespoke dirndl is a one-of-one couture piece, offered in a single size and will not be reproduced. Private fittings and inquiries are available by appointment only.
For Appointments & Media Inquiries:
Noura Elmassaoudi Atelier
Frauenplatz 13, 80331 Munich, Germany
style@nouramunique.de
www.nouramunique.de (http://www.nouramunique.de/)
Instagram: @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
Creative Team:
Photography – @ewa.wiese (https://instagram.com/ewa.wiese)
Hair & Makeup – @liliebade (https://instagram.com/liliebade)
Styling, Design & Art Direction – @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
