Son’s Next Frontier: SoftBank Zeroes In on Data Centers for AI Supremacy

Photo: Kiyoshi Ota/Bloomberg

The pursuit of artificial intelligence dominance appears to be driving SoftBank Group Corp.’s latest strategic maneuvers, with billionaire founder Masayoshi Son reportedly setting his sights on data center operators. Among the companies under consideration is Switch Inc., a closely held entity that has reportedly engaged in discussions with SoftBank leadership. This potential acquisition signals a clear intent to bolster SoftBank’s infrastructure holdings, a critical component in the burgeoning AI landscape.

SoftBank’s interest in Switch is not merely speculative; diligence has been underway, examining the data center operator’s capabilities and assets. This deep dive into Switch’s operations suggests a serious evaluation, moving beyond initial exploratory talks. The move aligns with Son’s long-standing vision of identifying and investing in foundational technologies that will shape the future, much as he did with early internet and mobile technology investments. The modern equivalent of those foundational plays, in SoftBank’s current estimation, seems to be the physical backbone supporting AI.

The potential deal for Switch comes alongside reports of SoftBank’s advanced discussions regarding DigitalBridge Group Inc., a New York-listed investment firm and a significant private equity backer of Switch. This layered approach could indicate a broader strategy to consolidate key infrastructure assets or to gain a more comprehensive foothold in the digital infrastructure sector through multiple avenues. Such interconnected negotiations are characteristic of SoftBank’s historical deal-making, often involving complex financial structures and strategic partnerships.

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For Masayoshi Son, these aren’t just isolated transactions but part of a grander design to position SoftBank at the forefront of the AI revolution. The sheer processing power and data storage required to train and operate sophisticated AI models demand robust, scalable data center infrastructure. By acquiring or investing heavily in companies like Switch, SoftBank would be securing a vital piece of the puzzle, ensuring it controls the very foundation upon which future AI innovations will be built. This is a strategic pivot that recognizes the shift from purely software-driven AI to an understanding that physical infrastructure is equally, if not more, critical.

The implications of such investments are far-reaching. Control over significant data center capacity could give SoftBank a competitive edge, not only for its own portfolio companies but also as a provider of essential services to the wider AI ecosystem. It’s a play reminiscent of historical infrastructure booms, where controlling the railways or telecommunications lines dictated the pace of economic development. In the digital age, data centers are those critical arteries.

This renewed focus on infrastructure reflects a mature phase in SoftBank’s investment strategy, moving beyond speculative bets on nascent technologies to securing the fundamental building blocks of the next technological era. The company’s prior ventures, some wildly successful and others less so, have evidently refined its approach, emphasizing tangible assets that provide resilient growth in a rapidly evolving tech landscape. As the demand for AI computation continues its exponential rise, the value of robust, secure, and high-capacity data centers will only appreciate, making SoftBank’s current pursuits a potentially prescient move for long-term strategic advantage.

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