Cannes, May 22, 2025 — In a city famed for its cinematic brilliance and cultural prestige, the Majestic Beach Resort becomes the stage for a revolutionary moment in fashion. Visionary designer Rex Christy Fernando returns to the global spotlight with the world premiere of Incarnate—a fusion of couture, art, and social commentary—during the AI Film & Congress Awards and the Caucasus Film Festival.
Incarnate is not a traditional fashion show. It is a manifesto in motion—an exploration of identity, resilience, and the evolving language of beauty.
Designing with Purpose: The Power of Representation
Renowned for redefining the runway, Rex Fernando’s work consistently champions inclusion and authenticity. Across major fashion capitals from Paris to Dubai, he has given space to models from marginalized communities—individuals with disabilities, amputees, seniors, and children with Down syndrome. These appearances aren’t tokens of diversity—they are declarations of belonging. 
In Rex’s universe, fashion is a form of storytelling. He does not chase trends—he elevates truths. His runways become spaces where strength, vulnerability, and dignity walk side by side.
Vendôme Paris: A Global Atelier of Creativity and Conscience
At the helm of House of Vendôme Paris, Rex is shaping more than garments—he’s cultivating a movement. Under his leadership, Vendôme Paris blends classic couture techniques with sustainable ethics and global mentorship. Emerging designers from Asia, the Middle East, and Eastern Europe have risen to international acclaim through his guidance, creating a collaborative, multicultural creative house.
As founder of Asian & European Fashion Week Paris (AEFW), Rex has further bridged global fashion traditions, most recently earning praise at the January 2025 edition hosted at the Ritz Paris, which spotlighted boundary-pushing design rooted in heritage.
Incarnate: A Multidimensional Couture Experience
The Incarnate debut at Cannes is more than a launch—it’s an immersive journey. The collection interlaces fashion with technology, live performance, and augmented storytelling, featuring holography and digital media to push the boundaries of runway presentation.
Exploring themes of embodiment and human transformation, Incarnate is both personal and universal—an ode to the physical and emotional dimensions of being. It also supports a greater cause: proceeds from the event will fund inclusive arts education and rehabilitation initiatives via the Royal Gentleman Club’s charitable programs.
Beyond the Garment: Building a Legacy of Impact
Looking to the future, Rex Fernando’s ambitions stretch beyond design. Upcoming projects include launching a fashion academy for people with disabilities, advancing sustainable couture collaborations, and leading UN-endorsed diplomacy efforts where fashion serves as a platform for empathy, dialogue, and change.
In 2025 and beyond, Rex‘s message is clear: Fashion is not just a luxury—it is a responsibility. Through Incarnate, he reminds us that clothing can speak, empower, and heal. His work is not simply worn—it is lived.
