Building on Online Success
Nigel Ng, the Malaysian-born comedian famous for his online character Uncle Roger, has just opened his first restaurant, Fuiyoh! It’s Uncle Roger, at Pavilion Kuala Lumpur. This exciting venture, inspired by his viral videos, promises an authentic taste of fried rice—without any controversial ingredients like chili jam.
Ng gained immense popularity after roasting a viral BBC video on how not to cook fried rice. With millions of views, his Uncle Roger persona became iconic for its comedic critiques of culinary mishaps. Now, Ng has taken his expertise to the kitchen with Fuiyoh! It’s Uncle Roger, offering a menu filled with fried rice dishes like Egg Fried Rice (RM16) and Kimchi Fried Rice (RM18), served with plenty of wok hei and MSG, just as he recommends.
A Unique Dining Experience
The restaurant brings Uncle Roger’s humor to life, featuring signature orange décor, neon rice cookers, and woks as pendant lights. Fans turned out in droves for the grand opening, some arriving even before the mall opened. It’s clear that the excitement for Uncle Roger’s culinary adventure is as strong as ever. 
Fans Get Involved
To keep the momentum going, Uncle Roger has planned a Guinness World Record attempt for September 14. Fans are encouraged to dress in his signature orange polo and participate in the “largest gathering of Uncle Rogers,” making it a must-attend event. The gathering will be filmed and featured on his YouTube channel, continuing to merge his digital presence with real-world experiences.
Celebrity Power and Restaurants
Ng’s new restaurant exemplifies how online personalities can build successful real-world businesses. By tapping into his fan base, he’s created a unique dining experience that mixes comedy with authentic Asian cuisine. It’s a bold move that further cements his reputation as both an entertainer and an entrepreneur.
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